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Privacy Policy

Privacy Policy

Effective Date: August 11, 2026

Last Updated: August 11, 2026

Mini Split Systems Direct LLC ("MSSD," "we," "us," or "our") respects your privacy. This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit or make a purchase from minisplitsystemsdirect.com (the "Site") or interact with our advertising campaigns.

1. Information We Collect

We collect personal information necessary to fulfill your orders, provide technical support, and improve your shopping experience:

  • Contact & Order Details: Full name, shipping address, billing address, email address, phone number, and purchase details.
  • Payment Information: Billing address and payment details. All payment card transactions are processed securely through PCI-DSS Level 1 compliant payment gateways (such as Authorize.Net and Kurv). MSSD does not store raw credit card numbers on our servers.
  • Device & Browsing Data: IP address, browser type, operating system, referring URL, pages viewed, time spent on the Site, and interactions with our advertisements.

2. Cookies, Pixels & Advertising Technologies

We use cookies, web beacons, and conversion tracking pixels to analyze Site traffic, optimize performance, and deliver relevant advertisements across third-party platforms. Specifically, we participate in advertising programs operated by:

  • Google Ads & Google Analytics: We use Google Analytics 4 and Google Ads conversion tracking/remarketing to measure Site usage and display tailored advertisements. Manage your settings at Google Ad Settings.
  • Meta (Facebook & Instagram) Ads: We use the Meta Pixel and Conversions API (CAPI) to measure ad effectiveness and show customized ads on Meta platforms. Manage your preferences at Meta Ad Preferences.
  • Pinterest Ads: We use the Pinterest Tag to track conversions and deliver personalized content on Pinterest. Adjust your settings at Pinterest Privacy Settings.
  • Reddit for Business: We use the Reddit Conversion Pixel to measure advertising performance and optimize campaigns. Manage your preferences at Reddit Privacy Settings.

3. How We Use Your Information

We use your personal information for legitimate business purposes, including:

  • Processing and fulfilling your order, arranging freight (LTL) shipping, and issuing invoices.
  • Providing customer service, technical assistance, and warranty support.
  • Preventing fraud, protecting account security, and complying with tax/legal obligations.
  • Sending promotional communications and displaying targeted advertisements (where permitted by law).

4. Sharing Your Information

We do not sell your personal information for monetary compensation. We share your information only with trusted third-party service providers as required to operate our store:

  • Fulfillment & Logistics Partners: Freight carriers (LTL), warehouses, and equipment distributors to ship your orders.
  • Payment Processors: Merchant accounts and payment gateways to authorize transactions.
  • Advertising & Analytics Partners: Google, Meta, Pinterest, and Reddit to measure campaign efficiency.

5. Your Privacy Rights & California Notice (CCPA/CPRA)

Under California privacy laws (CCPA/CPRA) and applicable state laws, consumers have specific privacy rights:

  • Right to Know / Access: Request details about the categories and specific pieces of personal information we have collected.
  • Right to Delete: Request deletion of your personal information, subject to legal exceptions (such as order retention for tax or warranty records).
  • Right to Opt-Out of Sale / Sharing: You have the right to opt out of the "sharing" of personal information for cross-context behavioral advertising. Contact us or disable non-essential cookies to exercise this right.
  • Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise your rights, contact us at support@minisplitsystemsdirect.com or call 1-562-206-9481.

6. Contact Information

Mini Split Systems Direct LLC
Website: minisplitsystemsdirect.com
Email: support@minisplitsystemsdirect.com
Phone: 1-562-206-9481

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